Social Media Manager – Instagram & Community (Premium Ecommerce)

About the role

We are a fast‑growing premium men’s watch and jewelry brand with a large, engaged audience and an extensive content library. As we bring our organic social strategy in‑house, you will own Instagram end‑to‑end, shaping the brand’s voice, nurturing the community, and leveraging our assets to drive authentic growth.

Key responsibilities

• Monitor tags and mentions daily, curating the best user‑generated content for Instagram Stories.
• Develop a consistent Reels output using existing assets, shifting the feed away from image‑only posts.
• Manage the community across organic posts and paid ads, answering genuine questions and maintaining a healthy comment environment.
• Launch and run Instagram Communities to deepen engagement.
• Write sharp, on‑brand captions that reflect current trends.

Required profile

• Based in Europe.
• Strong aesthetic sense with up‑to‑date knowledge of social trends.
• Native or near‑native English proficiency.
• Proven experience running social for fashion, jewelry, or lifestyle brands.
• Comfortable using Meta Business Suite with delegated access.

Required skills

• Meta Business Suite