Content Activation & Omnichannel Orchestration Manager

About the role

The Content Activation & Omnichannel Orchestration Manager is the domain expert within the Customer Excellence pillar, ensuring approved content is ready for activation and consistently orchestrated across field and digital channels.

Key responsibilities

• Maintain end‑to‑end standards and processes for promotional content readiness, from global receipt to local activation‑ready status.
• Design and execute insight‑driven omnichannel strategies, translating customer journeys into channel mix, sequencing and cadence.
• Lead the development and implementation of HCP‑facing digital tools (landing pages, microsites, podcasts) and manage their integration in platforms such as Salesforce Marketing Cloud and Oncore CRM.
• Oversee tagging, data governance and compliance processes, ensuring content is audit‑ready and performance insights feed continuous improvement.

Required profile

• Strong analytical thinking with experience in cross‑functional collaboration and digital marketing execution.
• Proven ability to manage complex content activation projects and drive adoption of omnichannel standards.

Required skills

• Salesforce Marketing Cloud
• Oncore CRM
• Content tagging and data governance