Sales Director – Events & Conferences

About the role

The Asteria Glyfada Group is looking for an accomplished Sales Director to lead its Events & Conferences division. Reporting to senior management, you will be responsible for driving revenue growth, shaping commercial strategy and expanding strategic partnerships across corporate and social events.

Key responsibilities

• Develop and execute the commercial strategy for the Events & Conferences business, ensuring alignment with overall objectives.
• Drive revenue growth across corporate events, conferences, meetings, product launches, gala dinners, weddings and bespoke social experiences.
• Achieve and exceed annual sales, revenue and profitability targets through effective commercial planning and execution.
• Identify, develop and secure new business opportunities, strategic partnerships and key accounts to expand market share.
• Build and maintain strong relationships with corporate clients, agencies, event planners, destination management companies and other industry stakeholders.
• Represent the Group at industry events, trade exhibitions and business development meetings.
• Lead client presentations, site inspections and hosted visits, showcasing venues, capabilities and service excellence.
• Analyze market trends, customer insights and competitor activity to identify growth opportunities.
• Collaborate with Marketing, Operations, Food & Beverage and Sales teams to create compelling commercial proposals.
• Ensure implementation of the Group’s commercial, pricing and contractual policies.
• Prepare annual sales forecasts, budgets and commercial plans while meeting agreed business objectives.
• Monitor commercial performance through KPIs, sales analytics and reporting, providing strategic recommendations to senior management.
• Maintain an active presence at key events and projects to ensure client satisfaction and successful delivery.
• Inspire, lead and develop a high‑performing commercial team focused on revenue growth, client acquisition and retention.
• Set clear objectives, priorities and action plans for the team, and manage performance through coaching, mentoring and reviews.

Required profile

• Proven track record in sales leadership within events, conferences or hospitality.
• Strong commercial acumen with experience in revenue generation and profitability management.
• Ability to develop and implement strategic business development plans.
• Excellent relationship‑building skills with corporate clients, agencies and industry partners.
• Leadership experience managing and developing high‑performing sales teams.
• Strong analytical skills to interpret market data, KPIs and financial reports.
• Excellent communication and presentation abilities.

Required skills