Performance Marketing Specialist – Paid Media Expert

About the role

We are seeking a Performance Marketing Specialist to join our performance marketing team. You will own paid campaigns across search, social, and programmatic, managing a diverse portfolio of lead‑generation and e‑commerce clients. The role involves planning media, turning budgets into measurable results, and translating data into strategic decisions.

Key responsibilities

• Plan, execute, and optimise campaigns on Google Ads, Meta, and at least one of TikTok, LinkedIn or Microsoft Advertising.
• Run programmatic display and video campaigns via DV360, The Trade Desk or other DSPs.
• Build cross‑channel media plans, allocate budgets based on performance, and manage KPIs such as CPC, CPA, ROAS and POAS.
• Conduct keyword research, competitor analysis and audience building (first‑party, lookalike, in‑market, remarketing).
• Set up and QA conversion tracking, UTM taxonomy and attribution using GA4 and GTM, ensuring compliance with Consent Mode v2 and Meta CAPI.
• Analyse data, create reports and dashboards in Looker Studio, and collaborate with design, content and development teams to improve creatives and landing pages.

Required profile

• 2+ years of hands‑on experience managing paid media campaigns with real budget responsibility.
• Strong proficiency in Google Ads and proven experience on at least one other major channel (Meta, TikTok, LinkedIn or Microsoft Ads).
• Fluent Greek and strong English, both written and spoken.
• Excellent communication skills, attention to detail and solid analytical abilities.

Required skills

• Google Ads, Meta (Facebook/Instagram) advertising, TikTok/LinkedIn/Microsoft Advertising.
• Google Analytics 4 and Google Tag Manager.
• Programmatic DSPs such as DV360 or The Trade Desk.
• Looker Studio dashboard creation.
• Excel/Google Sheets with pivot tables.
• Consent Mode v2, Meta CAPI and server‑side GTM implementation.
• Google Merchant Center and product feed management.