CRM & Loyalty Manager – Malls

About the role

The CRM & Loyalty Manager, Malls is responsible for developing and implementing CRM & Loyalty strategy across LAMDA Malls to enhance customer engagement, increase footfall, drive sales, and strengthen brand affinity across the mall portfolio. The role focuses on creating data‑driven customer experiences, managing loyalty programs, and leveraging customer insights to support commercial and marketing objectives.

Key responsibilities

• Develop and execute the CRM strategy aligned with the malls’ marketing and business objectives.
• Lead the development, implementation, and optimization of the loyalty program, defining mechanics, rewards, partnerships and member engagement initiatives.
• Analyze customer data and shopping behaviours to generate actionable insights, monitor KPIs and create dashboards evaluating CRM and loyalty effectiveness.
• Manage CRM and loyalty platforms, mobile applications and customer databases, supporting digital transformation and automation initiatives.

Required profile

• Bachelor’s degree in Marketing, Business Administration, Communications or a related field.
• 5+ years of experience in CRM, loyalty, digital marketing or customer‑engagement roles.
• Experience in retail, shopping malls, hospitality or lifestyle brands is highly desirable.
• Strong analytical, project‑management and negotiation skills.
• Customer‑centric mindset with a passion for enhancing the customer experience.

Required skills

• Microsoft Office
• Reporting tools
• CRM systems
• Loyalty platforms
• Marketing automation tools
• Analytics tools

What we offer

• A passionate working environment.
• A competitive compensation package according to professional experience, combined with additional benefits.
• An exceptional opportunity to work in and develop one of the most challenging companies in Greece.