Senior Brand Manager – Wella Professionals Care & Styling (CEEMEA)

About the role

The Senior Brand Manager for Wella Professionals Care & Styling executes the strategic brand agenda across the CEEMEA region, ensuring sustainable growth of professional care products in collaboration with markets, distributors, education, trade marketing and commercial teams. The role focuses exclusively on salon professional products (care, treatments and styling) and leads Care & Styling plans and launch calendars, activating ATL and digital storytelling.

Key responsibilities

• Execute the regional brand strategy for Professional Care & Styling and own the regional product portfolio strategy, including launches, relaunches, hero SKU management, rationalization and lifecycle planning.
• Localize global innovation strategies and build regional go-to-market plans, driving 360-degree activation across education, digital content, e-commerce and stylist engagement.
• Partner with Education on technical storytelling, product claims, trial programs and stylist seeding.
• Track business KPIs such as net revenue, sell-in/sell-out, market share and hero SKU performance, and lead monthly reviews with markets.
• Create regional brand content, launch toolkits and campaign materials, and manage the regional marketing budget for Care & Styling.

Required profile

• Bachelor's degree in Marketing, Business or a related discipline (MBA preferred).
• 7-10+ years of brand management experience, including at least 3 years in a regional or multi-market role.
• Experience in professional beauty, luxury or prestige brands, or strong affinity to the hairdressing industry.
• Demonstrated success owning P&L or brand performance KPIs, and leading large, multi-brand and multi-country portfolios.
• Proven experience in complex CEEMEA or emerging market environments and matrix leadership.

Required skills

• Strong track record in ATL communication development and innovation launches.
• Excellent communication skills, proficiency in English, high numeracy and PC skills.
• Project management, time management and multitasking under pressure.