SEO & Content Specialist

About the role

HODLER Group builds and supports digital platforms that make crypto trading accessible, secure and user-friendly, with compliance, security and transparency at its core. As the company grows, it is hiring an SEO & Content Specialist to support organic growth through SEO-driven content creation, keyword research, competitor analysis and multi-platform content distribution. The role is execution-focused, improving website visibility, rankings and content performance.

Key responsibilities

• Keyword research with tools such as Semrush, including analysis, clustering and ranking tracking, plus monitoring of competitors' keyword strategies and SERP performance
• Write and optimise SEO-focused articles, applying on-page best practices (titles, meta descriptions, headings, internal linking) and update existing content
• Publish and manage content via WordPress
• Run regular SEO checks on website and blog pages and support content-side technical SEO such as structure and internal linking
• Monitor content and traffic with Google Analytics and SEO tools, and help prepare basic performance reports
• Analyse competitor content strategies and track industry trends
• Use AI tools to support keyword research, content ideation and optimisation, while keeping quality and SEO standards
• Work with front-end developers on SEO recommendations and follow editorial guidelines and brand tone

Required profile

• Nice to have: knowledge of the cryptocurrency industry and related terminology
• Nice to have: 2-5 years of hands-on experience in SEO, content writing or a related role
• Nice to have: GEO experience

Required skills

• SEO and keyword research
• WordPress
• Google Analytics
• Nice to have: Google Search Console and link building experience

What we offer

• Salary of EUR 25,000-35,000 gross, depending on experience and qualifications
• Extra annual leave and a hybrid setup with flexible hours
• Support for online learning, courses and seminars
• Permanent employment contract