Marketing Director – FMCG

About the role

A well-established FMCG company is looking for an experienced, commercially driven Marketing Director to lead its overall marketing strategy, strengthen brand positioning and drive sustainable growth. Reporting directly to the CEO, the role shapes the marketing direction, accelerates market expansion, enhances brand equity and opens new growth opportunities across several distribution channels.

Key responsibilities

• Develop and execute the overall marketing and brand strategy aligned with commercial objectives and long-term growth.
• Lead integrated 360 marketing campaigns covering advertising, digital marketing, PR, sponsorships, consumer activations and brand communications.
• Strengthen brand positioning, consumer engagement and market share through insight-driven initiatives.
• Drive new product development and portfolio management with Sales, R&D and other functions.
• Analyse consumer trends, market dynamics and competition to identify growth opportunities.
• Run trade marketing across Modern Trade, Traditional Trade, HoReCa and E-commerce, and support international expansion.
• Oversee digital marketing and e-commerce, and define and monitor KPIs such as ROI, ROAS and brand performance.
• Manage the marketing team, external agencies and partners, and advise the CEO and senior leadership.

Required profile

• Bachelor's degree in Marketing, Business Administration or a related field; an MBA or postgraduate qualification is an asset.
• At least 10 years of progressive marketing experience, including 3-5 years in a senior marketing management or leadership position.
• Strong background in FMCG, Food & Beverage, Consumer Goods or similar consumer-driven industries.
• Proven track record in brand strategy, integrated marketing communications, new product launches and portfolio development.
• Experience managing marketing budgets, performance metrics and cross-functional projects.
• Demonstrated leadership, analytical, strategic thinking, communication and presentation skills.
• Fluency in Greek and English.