Growth Marketing Manager

About the role

Profile Software, a leading international FinTech software solutions provider with over 30 years of experience and offices in key financial centres, is looking for a Growth Marketing Manager. The role drives the commercial contribution of Marketing by turning market interest into actionable sales opportunities, directly and through the partner ecosystem, across international markets.

Key responsibilities

• Own and coordinate inside sales, including inbound qualification and targeted outbound prospecting, and set up lead qualification, scoring and routing processes
• Manage lead nurturing and marketing automation, and coordinate sales meetings, demos and follow-ups with Sales
• Develop lead reactivation processes for frozen opportunities and track all marketing-generated leads in the CRM
• Lead the partner go-to-market strategy, build the business case for new partnerships and drive joint business planning and go-to-market initiatives with partners
• Track and report partner-sourced pipeline, ROI and performance, and act as a strategic counterpart to Partner Management and Sales
• Monitor competitors and market trends, work with Solutions and Product teams, and coordinate relationships with industry analysts such as Gartner, Forrester, Celent and IBS Intelligence
• Support targeted campaigns, product launches, cross-selling and entry into new markets, and ensure follow-up from events, conferences and webinars

Required profile

• 5+ years of experience in B2B technology marketing, demand generation, growth marketing, sales development or partner/channel marketing
• Experience in enterprise software, fintech or financial services technology is highly desirable
• Proven experience developing and growing partner or channel ecosystems is a strong advantage
• Strong business acumen and understanding of B2B sales cycles and lead qualification
• Ability to work across departments internationally, influencing Sales, Solutions, Product and Partner Management

Required skills

• Hands-on knowledge of Salesforce CRM, digital marketing, marketing automation and analytics tools
• Experience with performance marketing and digital campaigns, including LinkedIn marketing
• Strong analytical, organizational and communication skills

What we offer

• Competitive remuneration package
• Ticket restaurant card
• Private medical health insurance plan
• New experiences in a multinational environment with global teams
• Development opportunities in a fast-growing organization