Field Marketing Manager

About the role

Check Point protects over 100,000 organizations worldwide from cyber and AI-driven threats, and is looking for a Field Marketing Manager. The role owns marketing activities end to end, from planning through execution to follow-up, and covers the CEE region.

Key responsibilities

• Develop and run the annual and quarterly CEE marketing plan aligned with sales and corporate priorities.
• Drive pipeline generation through events, ABM initiatives, executive engagements, webinars, digital campaigns and partner programs.
• Manage marketing budgets and ensure strong ROI and operational excellence.
• Monitor lead conversion to build a healthy sales pipeline and align marketing plans with sales objectives.
• Build relationships with regional sales leaders, account teams, systems engineers, channels and distribution partners, and advise regional leadership on market conditions and growth opportunities.
• Work with corporate, digital, channel, communications and product marketing teams to localize and amplify campaigns, and measure performance against KPIs.
• Collaborate with strategic partners on joint marketing activities, and conceptualize and oversee online campaigns and social media.
• Localize corporate campaigns, evaluate their effectiveness and ensure project management discipline and stakeholder satisfaction.

Required profile

• 5+ years of B2B technology marketing experience, focused on field marketing, demand generation, channel marketing or integrated marketing programs.
• Proven experience working closely with sales organizations and supporting pipeline generation targets.
• Experience managing regional marketing budgets with measurable business impact.
• Ability to run several programs at once across several countries and stakeholders.
• Fluent English; excellent communication and presentation skills.

Required skills

• Strong project and event management capabilities.
• Analytical mindset with experience measuring campaign performance and ROI.