Events & Brand Experiences Director

About the role

TOPOSOPHY, a consultancy and agency combining place strategy and experience design, is appointing an Events & Brand Experiences Director to set the strategic direction of its Marketing & Events Business Unit. The role sets the direction for owned city platforms and brand partnerships, leads business development and sponsorship, and turns ideas into memorable experiences for cities, partners and audiences. It sits close to the work, from writing partnership proposals to standing in a venue on opening night.

Key responsibilities

• Define the annual strategy, priorities and growth targets of the Marketing & Events practice with the CEO, and set positioning, audience and editorial direction for each city platform
• Develop new event concepts and formats, and set partnership and sponsorship strategy, including value proposition, target sectors and models
• Lead business development and sponsorship sales, own the partner pipeline and revenue targets, and lead key pitches and negotiations
• Broaden the partner base across food and beverage, travel, hospitality, retail, technology and culture, and expand city experiences to the UK, Ireland and Europe
• Write strategic and creative briefs, oversee integrated campaigns across media, digital, social, PR, influencers and live experience, and set audience journeys and programming
• Define success measures, run post-event evaluations and work with the Strategy & Research practice on evidence and insight
• Raise the team's strategic and creative capability, contribute to thought leadership, and help shape new ways of working including monday.com workflows and the responsible use of AI tools

Required profile

• 10+ years in marketing, brand experience or events strategy, including at least 3 in a senior leadership role
• Track record of conceiving and growing recurring events, festivals or experience platforms, and of developing own intellectual property
• Experience with licensed events or branded experience formats, and with sponsorship models and partnerships with major partners
• Strong design capability across physical, digital and hybrid formats, and experience in tourism, gastronomy, culture or lifestyle sectors is a plus
• Fluent Greek and English, another European language a plus; available to travel within markets and work evenings and weekends around key events

Required skills

• Integrated campaigns: media, digital, PR and live activation
• Hands-on use of AI in research, planning, content and reporting
• Writing clear briefs and persuasive proposals, confident presenting to C-level executives and sponsors

What we offer

• A competitive salary and a performance bonus linked to growth and partnership targets
• Private health insurance and flexible working hours
• An annual learning and development budget, international events and conferences, and dedicated team days and an annual team bootcamp
• Company laptop and mobile phone