Senior Digital & Growth Marketing Specialist

About the role

Plastika Kritis Group is seeking a Senior Digital & Growth Marketing Specialist to own and expand its digital marketing footprint. You will combine strategic planning with hands‑on execution to generate measurable commercial opportunities across the Group’s diverse product portfolio.

Key responsibilities

• Develop and implement the Group’s digital marketing and growth strategy aligned with commercial priorities.
• Lead lead‑generation initiatives across paid search, LinkedIn, social media, SEO, email marketing, landing pages and other digital channels.
• Manage the corporate and product web presence, as well as social platforms such as LinkedIn, Instagram, Facebook and YouTube.
• Own website performance, conversion optimisation, content updates, landing‑page design and lead‑capture mechanisms.
• Plan, execute and optimise paid campaigns on Google Ads, LinkedIn, Meta and other relevant platforms.
• Collaborate with Sales and Product Management to create targeted B2B campaigns for specific products, industries and geographies.
• Oversee email marketing, lead nurturing and marketing automation to build structured journeys from digital engagement to sales‑qualified opportunities.
• Integrate marketing activities with CRM and sales processes to improve visibility of lead outcomes.
• Coordinate content strategy, including social media posts, articles, product content, videos, customer stories and thought‑leadership material.

Required profile

• Proven experience in developing and executing digital marketing strategies that drive lead generation.
• Ability to work closely with Sales, Product Management and senior leadership while coordinating external agencies and specialist partners.
• Strong analytical mindset with a focus on performance measurement and optimisation.

Required skills

• Google Ads
• LinkedIn Ads
• Meta Ads
• SEO
• SEM
• Email marketing
• Marketing automation
• CRM integration
• Website analytics
• Content creation