School Marketing Manager

About the role

The School Marketing Manager supports the ISP Europe Marketing Director in generating leads and increasing retention, and helps roll out optimised processes and procedures in line with ISP's strategy. The role covers strategy, digital communications, events, brand management, community relations, market research and admissions support.

Key responsibilities

• Help build the school marketing strategy with the Principal and ISP teams, and lead on the Annual School Marketing Plan and budget, including the marketing calendar and expenditure monitoring
• Develop each school's brand identity and manage collaborations with external providers for design, printing and merchandising
• Create content for online, email and social media, support paid digital campaigns, keep the website up to date and run regular email marketing
• Organise open days, tours and events with Admissions, attend external events and fairs, and own the design and copy of marketing and admissions materials
• Manage social media organic posting, newsletters and parent community communications
• Build partnerships with local businesses, support parent retention activities, and help produce competitor reports and parent interviews
• Support NPS communications plans and deputise for Admissions Managers during sickness and holidays

Required profile

• Bachelor's degree or higher diploma in Journalism, Public Relations, Marketing or a business-related discipline
• 5-7 years' experience in a similar capacity, preferably but not necessarily in education
• Excellent command of English and Greek, with strong written and spoken communication skills
• Excellent writing skills, organised, detail-oriented, commercially minded and able to work in a team

Required skills

• Microsoft Office (Word, Excel, PowerPoint)
• HubSpot knowledge is an advantage
• Social media management tools, image editors (Photoshop, Canva, InDesign) and WordPress