Brand Activation Manager - Ducray Greece

About the role

Pierre Fabre Greece, an affiliate of the Pierre Fabre Group, is looking for a Brand Activation Manager for the Ducray brand. The role implements marketing activities for the brand by designing an omnichannel strategy, managing B2C activations and coordinating B2B2C and B2B activations, while keeping brand image aligned with the brand's identity and commercial objectives.

Key responsibilities

• Define the local brand strategy and plan omnichannel activations, including a B2C media strategy (pure media and advocacy) with the Media Specialist, and manage its implementation with media agencies
• Prepare and report the sales and advertising budget monthly, and monitor market share, sales and spend targets
• Develop offline B2C activation resources and a B2B activation master kit for sales and medical teams
• Collaborate with Retail/Shopper and HCP Activation Managers on B2B2C and B2B activations
• Lead the creation of consistent offline and online content for 360 campaigns, working with the Marketing Coordinator
• Manage product positioning, costs, pricing, portfolio and assortment, and prepare and monitor sales forecasts to avoid stockouts and optimise inventory
• Monitor media performance, sell-out, market share, commercial results and ROI, and track competitors, consumer insights and trends

Required profile

• University degree in Marketing, Business Administration or a related field; additional marketing training or a Master's degree is a plus
• At least 3 years of experience in similar roles, preferably in beauty or dermocosmetics; previous brand, product or trade marketing experience is preferred
• Knowledge of B2C media management and experience coordinating with media agencies and suppliers are a plus
• Advanced English is essential; French is an advantage

Required skills

• Strategic leadership and omnichannel marketing knowledge (paid, owned, earned, retail, CRM, medical channels)
• Market and competition analysis, budget management and ROI analysis
• Assortment management, forecasting and planning of sales
• Office tools and digital platforms, including social media management