Performance Marketing Executive - Hotels & Resorts

About the role

Mozaik, a strategic marketing agency with over 20 years of experience, is looking for a Performance Marketing Executive to work exclusively on its largest luxury hospitality accounts. The role covers search marketing strategies for multi-property hotel groups, international source markets and direct booking campaigns, using data and AI tools to drive decisions and improve direct bookings. It reports to the Senior Performance Manager.

Key responsibilities

• Paid media: set up, monitor and manage campaigns on Google, Facebook/Instagram and other platforms; analyse performance and prepare reports; improve targeting and messaging according to seasonality and booking windows; give stakeholders actionable insights; work with the creative team on ads and landing pages; guide the dev team on tracking scripts
• SEO: research keywords, apply SEO recommendations, create and implement meta tags, instruct copywriters, prepare SEO reports, recommend changes to site architecture and content, and monitor how clients appear in AI search (ChatGPT, Gemini, Google AI Overviews)
• AI and automation: use AI tools to analyse campaign data, produce ad copy variations and SEO content briefs, and contribute to prompts, templates and automated workflows
• Keep up with hospitality, performance marketing and AI trends, and share ideas and best practices with the team

Required profile

• Bachelor's degree, preferably in mathematics, physics, engineering, economics, business or marketing
• 2 years of digital marketing experience focused on performance marketing, preferably at an advertising agency or a hotel; experience with hotel, resort or travel clients is a strong plus
• Hands-on experience running campaigns across digital channels
• Proficiency in Greek and English; French speakers preferred
• Ability to write clear, well-structured copy in Greek and English, with accurate spelling and grammar

Required skills

• Working knowledge of Google Analytics, Search Console, Google Ads, Meta Ads, Meta Business Manager, Data Studio and Google Tag Manager
• Daily practical use of AI tools (ChatGPT, Claude, Gemini or similar)
• Understanding of AI-driven campaign types and smart bidding (Performance Max, Advantage+)
• Advanced Microsoft Excel, including formulas and pivot tables
• Familiarity with hotel booking engines, Google Hotel Ads or metasearch is a plus

What we offer

• Hybrid, full-time arrangement: 2 days in office, 3 days remote
• Competitive salary based on experience and skills
• Career growth opportunities within a creative team
• Latest laptop provided