Marketing Lead – Trade Markets

About the role

The Marketing Lead, Trade Markets will shape and execute the marketing strategy for DePuy Synthes orthopaedics across distributor‑led markets in Greece, translating global portfolio strategies into locally relevant plans that drive growth and improve patient outcomes.

Key responsibilities

• Develop and execute marketing strategy for the orthopaedics portfolio aligned with business priorities and local market needs.
• Partner with sales, commercial and distributor teams to identify opportunities, segment customers and create demand‑generation plans.
• Translate global value propositions into compliant, locally relevant marketing initiatives.
• Lead portfolio planning, product launches, adoption plans and lifecycle management.
• Analyze market dynamics, procedure trends and competitor activity to identify growth opportunities.
• Collaborate with professional education, health economics, regulatory, supply chain and finance to ensure compliant execution.
• Build marketing capabilities within distributor organisations and monitor KPI performance.

Required profile

• Bachelor’s degree in Marketing, Business Administration or related field; MBA preferred.
• 6–8 years progressive marketing, portfolio or product management experience in healthcare or medical‑device industry.
• Proven track record developing and executing strategic marketing plans, product launches and lifecycle management.
• Strong analytical ability to turn market and portfolio data into actionable priorities.
• Excellent communication and stakeholder management skills, with experience influencing sales and cross‑functional partners.
• Fluency in English; travel up to 20% within the region.

Required skills

• Advanced Analytics
• Brand Positioning Strategy
• Business Planning
• Coaching
• Commercial Awareness
• Cross‑Functional Collaboration
• Customer Intelligence
• Data Analysis
• Due Diligence
• Execution Focus
• Financial Analysis
• Industry Analysis
• Marketing Campaign Management
• Negotiation
• Process Improvements
• Program Management
• SAP Trade Promotion Management (TPM)
• Technical Credibility
• Trading Environment Knowledge