Growth & Performance Marketing Manager

About the role

PeopleCert, a global leader in the assessment and certification of professional skills present in more than 200 countries, is looking for a Growth & Performance Marketing Manager. The role owns the digital sales and revenue impact of the product portfolio, planning, running and optimising performance marketing across paid, email and owned channels, and being accountable for product metrics and sales numbers. It works closely with Product, CRM & Analytics and regional teams.

Key responsibilities

• Own sales, revenue and conversion targets for the product portfolio.
• Plan and optimise campaigns across PPC, paid social, SEO/SEM and email, managing budget allocation to maximise ROI and ROAS.
• Track and report product and funnel metrics (traffic, conversion rate, CAC, revenue, customer value) and act on the data.
• Analyse data from multiple sources to identify growth opportunities.
• Run A/B tests and conversion optimisation initiatives across the funnel, from campaign to checkout.
• Collaborate with cross-functional teams to improve product offerings and user experience.
• Analyse customer behaviour to tailor personalised marketing strategies that lift conversion and retention.
• Produce regular results-led updates with clear recommendations and actionable insights.
• Manage agency and vendor partners, setting clear goals and holding them accountable.

Required profile

• Bachelor's degree in Digital Marketing, Business Analysis, Mathematics or Economics.
• 5+ years in performance marketing or digital sales with a track record of measurable revenue growth.
• Proven ownership of budgets and sales or revenue targets.
• Creative problem solver, excellent communication and teamwork skills, and attention to detail.
• Excellent command of English (C2 level certification desired; LanguageCert C2 LTE or C2 IESOL a plus).
• Background check required for anyone working on the SELT service.

Required skills

• GA4, Google Tag Manager and BI/reporting tools such as Power BI or Looker Studio.
• PPC, paid social, SEO/SEM, email marketing and conversion optimisation.
• Hands-on experience using AI tools to improve marketing performance.
• ECDL Advanced certification desirable.

What we offer

• Competitive remuneration package.
• International, dynamic and agile working environment.
• Two free vouchers each year for all certifications in the PeopleCert portfolio.
• Continuous personal and professional development.