Digital Media Manager

About the role

Upstream, a global mobile marketing automation and digital service provider serving Mobile Network Operators and brands, is looking for a Digital Media Manager to join its Digital Marketing team. The role contributes to designing, building, testing, delivering, monitoring and improving cross-channel digital marketing campaigns in line with business objectives.

Key responsibilities

• Create and optimise digital marketing campaigns with the team, ensuring they meet deadlines and business objectives
• Use in-house platforms to plan recruitment and monetisation techniques
• Help create campaign plans and run A/B testing
• Monitor traffic, engagement, monetisation and operational KPIs, propose improvements and report on each campaign with analysis and recommendations
• Maintain revenue forecasts and measure the ROI of recruitment channels
• Support ad-hoc requests and initiatives as needed

Required profile

• 3-5 years of experience in a similar role with a strong interest in digital and marketing functions
• Bachelor's degree in Marketing, Business Administration, Computer Science or a related field
• Account management experience with a track record of growing external partner relationships
• Project management skills and ability to work under pressure in a fast-paced environment
• Excellent English; additional languages are a plus

Required skills

• Paid media platforms such as Meta Ads, Google Ads and TikTok Ads
• A/B testing and web analytics, mainly Google Analytics
• Microsoft Office (Excel, PowerPoint, Outlook)
• Mobile marketing experience (app installs, in-app engagement, subscription funnels) is a strong plus