Brand Manager Zewa (Fixed-Term, Maternity Cover)

About the role

Essity is looking for a Brand Manager for Zewa in Greece, based in Athens. The role owns the local brand agenda, turning global and regional strategy into effective local plans on assortment, pricing, communications, consumer insights and marketing investment. It is an approximately 18-month fixed-term opportunity, with exposure across local, regional and global teams, and applies to maternity cover.

Key responsibilities

• Develop and implement the local marketing plan for Zewa, aligned with global requirements
• Propose and manage the optimal product assortment and pricing for the local market
• Manage the assigned advertising and promotion budget
• Gather brand, product, channel and consumer insights and turn them into go-to-market actions
• Lead marketing initiatives, including media strategy across consumer touchpoints, and evaluate their effectiveness
• Manage media, BTL and PR agencies and contribute to cross-functional brand and product projects
• Build relationships across local, regional and global teams

Required profile

• University or college degree in Economics, Marketing or a closely related field
• Solid brand or marketing experience with knowledge of consumer and commercial marketing; FMCG experience is an advantage
• Proven project-management capability and comfort with market data; product management, product development, manufacturing or digital marketing experience is valuable
• Strategic and analytical thinking, strong communication and organisational skills, and ability to manage competing priorities in a matrix environment
• Fluent spoken and written English and professional fluency in Greek