Brand Director

About the role

We are looking for a Brand Director to shape and drive Ferryhopper’s brand strategy and growth. This senior, hands‑on role combines strategic thinking with creativity and execution across brand, PR, communications and design.

Key responsibilities

• Own the overall brand strategy, positioning and long‑term vision, setting priorities across Greece, Italy and other European markets.
• Develop a scalable approach to international brand building while monitoring consumer, competitor and market trends.
• Set strategic direction for major brand campaigns, partnerships and initiatives across paid, owned and earned channels.
• Lead PR and communications strategy, managing relationships with agencies, media and external stakeholders.
• Provide strategic direction for design and creative output, ensuring a consistent visual identity across markets and touchpoints.
• Lead and develop the Brand Marketing, PR and design teams, managing a seven‑figure budget and making strategic investment decisions.
• Establish frameworks for measuring brand health, using tracking, consumer research and campaign data to inform strategy.

Required profile

• 10+ years of experience in brand marketing, integrated marketing or communications with significant leadership responsibility.
• Proven track record of building consumer brands across multiple markets, preferably with international experience.
• Strong experience developing brand strategy and integrated campaigns across paid, owned, earned and offline channels.
• Experience managing sizable budgets and making strategic investment decisions based on business impact.
• Demonstrated ability to lead, develop and scale marketing teams and work effectively with agencies.
• Fluency in English; Greek is a strong advantage.

What we offer

• Competitive compensation package and equipment of your choice.
• Training and educational budget throughout the year.
• Collaborative and dynamic work environment with great office space.
• Three additional days off on top of statutory annual leave.
• Exclusive coupons for personal ferry trips.
• Remote & hybrid policy: minimum one day per week in the Athens office and up to six weeks per year working from any location.