Performance Marketing Manager

About the role

We are looking for an experienced, analytical, and strategically minded Performance Marketing Manager with strong Google Ads expertise. You will own paid‑media activities for key client accounts, combining hands‑on campaign management with data‑driven strategy to drive measurable growth.

Key responsibilities

• Plan, set up, manage and optimise paid media campaigns across relevant digital platforms according to each client’s objectives and audience.
• Design and execute structured testing plans (creative, audience, messaging, landing‑page) to uncover growth opportunities.
• Prepare clear reports that communicate results, insights, challenges and actionable recommendations.
• Conduct research on competitors, market trends, customer behaviour and emerging performance‑marketing opportunities.
• Collaborate closely with account‑management teams to ensure strategic alignment and effective execution.
• Ensure accurate tracking, measurement and data integrity using Google Tag Manager and related tools.

Required profile

• Minimum 3 years of hands‑on experience in a performance‑marketing role.
• Strong expertise in planning, setting up, managing and optimising Google Ads campaigns (mandatory).
• Experience with web‑analytics and measurement tools, including Google Analytics 4 and Google Tag Manager.
• Familiarity with SEO principles and ability to interpret organic search performance.

Required skills

• Google Ads
• Google Analytics 4
• Google Tag Manager
• SEO