Content Activation & Omnichannel Orchestration Manager

About the role

The Content Activation and Omnichannel Orchestration Manager acts as the domain expert within the Customer Excellence pillar, ensuring that approved content is activation-ready and orchestrated consistently across field and digital channels. The role owns local standards, processes and documented ways of working for content activation, tagging and omnichannel orchestration, while enabling Commercial and other teams to work within them. It is based in Maroussi.

Key responsibilities

• Maintain end-to-end standards for promotional content readiness, from global materials to local activation-ready status, aligned with International CE&C
• Ensure content from Therapeutic Areas is prepared for field and technology platforms (Oncore CRM, iCVA, NVS Pro) in line with compliance and quality standards
• Translate validated customer journeys into omnichannel orchestration guidance (channel mix, sequencing, cadence) and lead the design of HCP-facing digital tools such as landing pages, microsites and podcasts
• Lead implementation of omnichannel journeys in systems such as Salesforce Marketing Cloud and Oncore, and provide training to Commercial teams on SFMC, iCVA and other local platforms
• Oversee content tagging, FUSE uploads and MLR processes, and ensure compliance with internal policies (DBE, legal, privacy) and audit readiness
• Work with EE Data, Analytics & Platforms and technology owners so that content and journey data support reporting dashboards
• Deliver capability building on activation standards and platform usage, support International-local brand team handshakes, and manage intake and prioritization of international-to-local content requests

Required profile

• Analytical thinking and business analytics mindset
• Brand awareness and stakeholder management
• Ability to collaborate across functions and manage trade-offs across therapeutic areas

Required skills

• Digital marketing and media campaigns
• Project planning and project management
• Sales
• Waterfall model