Senior B2B Marketing Manager (Crypto Payment Processing)

About the role

The company is a licensed international crypto payment processing platform serving B2B merchants in adtech, gaming, hosting and IT services. Reporting directly to the CEO, the Senior B2B Marketing Manager will build and scale the entire marketing engine from the ground up, overseeing research, positioning, website updates and lead generation.

Key responsibilities

• Design and execute a multi‑channel acquisition funnel (performance marketing, SEO, PR, content, offline events) while testing low‑cost hypotheses and measuring ROI.
• Develop brand positioning, tone of voice, and create sales collateral such as one‑pagers, case studies and pitch decks.
• Manage external agencies and freelancers (design, copy, performance, SEO, PR) including briefing, budgeting and performance evaluation.
• Plan and run international B2B conferences and trade‑show participation, handling booth setup, client invitations and on‑site meetings.
• Conduct customer development interviews, competitor analysis and market sizing to guide target geographies, verticals and value propositions.
• Oversee website redesigns and continuous content updates to support lead generation.

Required profile

• 6+ years of marketing experience, with at least 2 years in B2B fintech, payment gateways or crypto payment processing.
• Proven track record of building a marketing function from scratch, either as a solo marketer or within a small team.
• Fluent English (C1 minimum) and residence outside Russia and Belarus with unrestricted access to global platforms.
• Data‑driven, highly autonomous and comfortable receiving direct constructive feedback.

Required skills

• SEO
• Performance marketing
• Public relations (PR)
• Content marketing
• Website management and updates

What we offer

• Fixed salary up to $4,000 per month plus a performance‑based marketing budget.
• 100% remote work with direct line to the CEO and full execution freedom.
• Clear career path to Head of Marketing as the function expands.
• Low‑bureaucracy environment with high autonomy.