Sales Specialist – Cybersecurity

About the role

The Sales Specialist generates sales by maintaining strong customer relationships and developing new opportunities and partnerships. The role covers achieving predefined sales targets, negotiating prices and managing the quality and consistency of product and service delivery. It sits under the Regional Sales Director.

Key responsibilities

• Support the Regional Sales Director in setting sales targets and preparing periodic forecasts.
• Build and maintain strong relationships with existing customers through regular visits, updates and other initiatives.
• Study the market for potential clients, approach and build new partnerships that drive sales growth.
• Visit customers to review product and service needs, update orders and follow up on pending issues.
• Negotiate and finalise prices and payment terms within approved brackets, and report on closed deals.
• Keep customers informed about product and service changes, new introductions and modifications.
• Maintain and update customer accounts and the database regularly.
• Grant payment facilities and set credit limits per customer, in coordination with the Direct Manager.
• Handle customer complaints, decide on appropriate actions and report back.
• Prepare competitor analysis reports and recommendations to improve sales and market positioning.
• Coordinate with departments on new product and service launches and stay updated on changes.
• Work with marketing, accounting and supply chain on campaigns, sales metrics and deliverables.

Required profile

• Bachelor's degree in Business Administration, Sales and Marketing or a related field.
• 3 years of relevant sales experience within the cybersecurity domain.

Required skills

• Strong relationship management skills.
• Excellent negotiation skills.
• Ability to analyse market trends and customer needs.
• Preferred: experience in sales and marketing, familiarity with CRM software.