Founding Growth Marketer

About the role

We’re looking for a Founding Growth Marketer to help Base360 reach short‑term rental operators and property management companies, turning attention into demo bookings, qualified leads, and customers. You’ll own growth channels, experiment quickly, and build our growth engine from the ground up.

Key responsibilities

• Own one or more growth channels end‑to‑end, set strategy, launch campaigns and be accountable for results.
• Generate qualified leads and drive demo bookings through paid ads, SEO, outbound outreach, referrals and industry partnerships.
• Run rapid experiments on hooks, audiences, funnels and offers, scaling what works and stopping what doesn’t.
• Leverage AI for research, copywriting, targeting, content production and automation.
• Build and optimise funnels and landing pages to maximise conversion from first impression to paying customer.
• Track performance metrics such as lead quality, conversion rates, acquisition cost and pipeline contribution, and communicate insights.

Required profile

• Fast learner who can pick up new growth channels and tools quickly.
• Highly motivated to become an expert in growth marketing.
• AI‑savvy and comfortable using modern automation tools.
• Resourceful, self‑directed and able to achieve goals without detailed instructions.
• Analytical mindset with confidence in data, attribution and turning insights into action.
• Commercially focused, measuring success by qualified demand and customers.

What we offer

• Opportunity to shape the AI operating system for short‑term rental businesses.
• Direct collaboration with the founder and early‑stage ownership.
• Competitive salary plus performance‑based incentives.
• Potential to build and lead a growth team.
• Hands‑on entrepreneurial environment where your work directly impacts the business.