Web & Agentic AI Specialist – Marketing

About the role

Up Hellas designs digital-first employee benefits for the modern workplace, backed by the global Up Group. Its marketing team is described as one of the most creative and innovative B2B marketing teams in Greece. As Web & Agentic AI Specialist, you will own the company's web presence and deliver conversion-focused web and agentic AI experiences for each marketing pillar, working closely with the marketing team.

Key responsibilities

• Design and develop responsive pages in Webflow, from concept to launch
• Set up and maintain tracking (GA4, Google Tag Manager, conversion events, ad pixels) and dashboards
• Design and deploy AI agents and automated workflows (lead routing, content operations, reporting)
• Connect forms, the website and marketing tools with the CRM so leads are captured, enriched and routed correctly
• Rapidly launch campaign landing pages, microsites and interactive web apps such as calculators, quizzes and configurators
• Own technical SEO (site speed, Core Web Vitals, structured data, indexing) and optimise content for AI-driven search
• Partner with marketing colleagues to turn ideas into live web experiences, run A/B tests and continuously improve pages based on data

Required profile

• 3+ years of hands-on experience designing and developing websites, with a strong portfolio of live Webflow projects (link with application)
• UI/UX and conversion-focused design sense, with experience in Figma
• Practical experience with agentic AI and automation tools used to build real workflows
• Experience integrating forms with CRM or marketing automation platforms
• Hands-on analytics setup with GA4 and Google Tag Manager, including conversion tracking
• Strong technical SEO knowledge
• Excellent communication in Greek and English
• Based in Attica or willing to relocate to Athens (hybrid); full-time, permanent position

Required skills

• Advanced Webflow (CMS collections, interactions, components, responsive, mobile-first builds)
• Solid HTML, CSS and JavaScript, and comfort with APIs and webhooks
• Nice to have: web app development (React, Next.js or no-code/low-code), AI search optimisation (GEO/AEO), A/B testing and CRO tools (Hotjar, Microsoft Clarity, VWO), B2B or SaaS marketing experience, Webflow certification

What we offer

• Creative environment that rewards bold ideas, experimentation and results
• Full-time, permanent position with growth opportunities, especially in AI
• Hybrid work from the new Athens HQ
• FlexOne multibenefit card, gym access, private medical plan, public transport card and breakfast at the office