Loyalty & eBusiness Manager

About the role

Reporting to the Marketing Director, the Loyalty & eBusiness Manager will define and drive the loyalty, CRM and digital‑commerce strategy for Gregory's. The role focuses on expanding the active customer base, increasing purchase frequency and retention, and delivering a seamless, value‑added digital experience.

Key responsibilities

• Shape and implement the Loyalty & CRM strategy, setting clear annual and quarterly priorities.
• Grow the loyalty programme through initiatives that boost member acquisition, activation, frequency and retention.
• Translate customer data and insights into targeted, personalized campaigns and monitor their performance.
• Develop the digital ecosystem—including website, mobile app, e‑ordering channels and aggregator partnerships—focused on customer experience and commercial results.
• Guide digital and performance‑marketing activities with external partners, measuring impact on customer growth, sales and ROI.
• Identify and propose new features or improvements that strengthen the digital customer journey.
• Stay abreast of market trends and competitor actions, bringing relevant ideas into the business.
• Manage the area’s budget and coordinate key external partners such as digital agencies, technology providers and aggregators.
• Set clear objectives for the team, providing guidance, feedback and development opportunities.

Required profile

• 5+ years of experience in Loyalty, CRM or Customer Engagement, with a proven track record of customer‑focused initiatives.
• University degree in Marketing, eCommerce, Business Administration, Computer Science or a related field.
• Strong understanding of the digital ecosystem, including websites, mobile apps, e‑ordering and aggregator platforms.
• Hands‑on experience with customer data, segmentation and analytics, turning insights into commercial actions.
• Solid knowledge of digital and performance marketing and web‑analytics tools such as Google Analytics.
• Analytical and commercially minded approach, linking customer behaviour to business performance.
• Excellent communication and stakeholder‑management skills, able to collaborate across internal teams and external partners.
• Experience in leading and developing team members.

What we offer

• Company car.
• Monthly prepaid card and transportation allowance.
• Participation in the annual profit‑sharing scheme.
• Laptop and mobile phone provided.
• Private health and medical insurance through a group policy.
• Continuous training and professional development opportunities.
• Excellent working conditions in a pleasant and dynamic environment.