Influencer & Community Senior Manager

About the role

P&G is launching an in-house Influencer & Community capability across Romania and Greece within its Brand organization and is looking for a Senior Manager to lead it end-to-end. As Cluster Senior Manager you will own the vision, team and business case for how P&G works with creators, experts and communities in the region, driving brand relevance, consumer trust and measurable impact across all P&G categories.

Key responsibilities

• Own the SEE Influencer & Community vision, roadmap and operating model, and represent the capability with Category and Local leadership and external partners
• Lead a cluster-wide team, coach and develop I&CM Managers and CoE Leads, and build career paths across both markets
• Own delivery of results, report progress on financials and business impact to executives, and make trade-off decisions on resourcing, agency scope and investment
• Own the decision matrix for in-house versus agency work, and build SOPs, stewardship standards and compliance protocols
• Partner with the IT & Marketing Tech Lead to set up digital tools and measurement architecture, and define measurement standards for creator performance, community health, sentiment and campaign learning
• Drive automation and productivity gains, and spread best practices and creator relationships across Romania, Greece and the wider SEE and European network

Required profile

• Bachelor's degree from a university in Greece or abroad
• Experience in influencer marketing, social, digital brand building or communications, with a proven track record leading teams
• Track record of building or transforming capabilities, and people leadership experience including coaching and onboarding
• Strong commercial and financial acumen, and ability to influence senior stakeholders such as Category SVPs
• Fluency in English; Romanian or Greek is a plus

Required skills

• Experience with governance, agency management, purchasing processes and cross-functional operating models
• Strong knowledge of measurement, technology stacks and marketing automation in the social space
• Deep understanding of the creator, expert and community landscape in Romania, Greece or comparable markets

What we offer

• Competitive salary with regular revisions, possible promotions and a flexible benefits program
• Hybrid and flexible work schedule
• Formal training and regular mentorship from day one