Global Communication Manager (Hybrid, Athens)

About the role

As the Global Communication Manager for METAXA you will shape and oversee the brand’s ATL and BTL communication strategy worldwide. You will ensure consistency across all markets while driving innovative digital and traditional campaigns from concept to execution.

Key responsibilities

• Develop and maintain global ATL and BTL guidelines, including toolkits for local market implementation.
• Collaborate with the Senior Brand Manager to create 360° toolkits focused on innovation launches and portfolio updates.
• Design, execute and optimise METAXA’s social media presence, content strategy and digital campaigns across all channels.
• Set KPIs, analyse performance data and provide recommendations for continuous improvement.
• Manage the creative development budget for digital content and central media budget.
• Coordinate with local digital agencies and ensure alignment with the global taxonomy and CRM/e‑commerce strategies.

Required profile

• 4‑6 years of proven experience in global brand management.
• Strong agency management skills, including briefing, project coordination and media planning.
• Excellent communication abilities and fluency in English; French or Greek is a plus.

Required skills

• Content creation
• Media planning
• Analytics