Digital Performance Marketing Specialist

About the role

ZEUS Hotels & Resorts is looking for a Digital Performance Marketing Specialist to join our Marketing team and contribute to the digital growth and commercial performance of our hotel portfolio. If you have 3‑5 years of experience in digital marketing and paid media, enjoy working with data, campaigns and performance, and want to grow your career within hospitality, we would love to hear from you.

Key responsibilities

• Manage and optimise paid campaigns across Google Ads, Meta Ads, TikTok Ads and other platforms, including Search, Performance Max, Display, YouTube, remarketing and paid social.
• Monitor performance metrics such as ROAS, CPA, CPC, CTR, conversion rate, cost per booking and revenue contribution, identifying optimisation opportunities.
• Support campaign planning, budget allocation and performance priorities across properties, markets and commercial objectives.
• Develop audience targeting, segmentation, remarketing and A/B testing for campaigns, creatives and landing pages.
• Ensure accurate measurement and conversion tracking via GA4, Google Tag Manager, pixels and related technologies.
• Analyse data, translate insights into recommendations and reporting, and align digital spend with revenue management and e‑commerce strategies.

Required profile

• 3‑5 years of professional experience in digital marketing, paid media or performance marketing.
• Hands‑on experience with Google Ads and Meta Ads; exposure to TikTok Ads or other paid social platforms.
• Strong working knowledge of GA4, Google Tag Manager and conversion tracking.
• Understanding of performance marketing metrics, customer journeys, conversion funnels, attribution and audience targeting.
• Proficient with Excel and/or Google Sheets; familiarity with Looker Studio is a plus.
• Basic knowledge of SEO, SEM, landing‑page optimisation and website performance.
• Effective communication in Greek and English and ability to work collaboratively across teams.

Required skills

• Google Ads
• Meta Ads
• TikTok Ads
• GA4
• Google Tag Manager
• Excel
• Google Sheets
• Looker Studio
• SEO
• SEM
• Landing page optimisation

What we offer

• Work across a growing portfolio of hotels, resorts, destinations and international markets.
• Gain hands‑on exposure to multiple brands, digital channels and commercial objectives.
• Collaborate closely with Marketing, Revenue Management and E‑commerce teams.
• Contribute directly to digital revenue growth and direct‑booking performance.
• Develop expertise and advance your career within a dynamic hospitality environment.