Senior Performance Marketing Specialist

About the role

Ferryhopper is looking for a Senior Performance Marketing Specialist to lead and scale paid acquisition across key digital channels. You will work closely with the Head of Performance Marketing to execute strategy, manage budgets and drive measurable growth.

Key responsibilities

• Plan, build, and optimise paid media campaigns across major channels (Google Ads, Meta, Microsoft Ads, Apple Search Ads, Tik Tok, etc.) ensuring alignment with acquisition goals.
• Own end‑to‑end campaign execution, including account structure, keyword research, audience segmentation, ad creation, tracking validation, and launch.
• Manage day‑to‑day campaign performance, continuously optimising bids, budgets, targeting, placements, and creatives to maintain strong ROAS and POAS.
• Contribute to paid media budget planning and forecasting, ensuring effective spend distribution across channels.
• Design and run structured A/B tests across creatives, copy, landing pages, and bidding strategies, documenting insights and scaling successful learnings.
• Collaborate with Design, Product, and BI teams to improve tracking, attribution, landing page performance, and overall conversion funnel efficiency.
• Identify and execute scaling opportunities within existing campaigns and expand into new segments, geographies, and audience types.
• Prepare regular performance reports and deliver actionable insights and optimisation recommendations to senior leadership.
• Stay up to date with platform updates, beta features, automation tools, and industry best practices to continuously improve execution and efficiency.

Required profile

• 4+ years of hands‑on experience in performance marketing, ideally in a fast‑paced B2C environment.
• Proven experience managing and scaling multi‑channel paid advertising campaigns.
• Experience managing substantial monthly budgets with clear efficiency and growth targets.
• Strong understanding of digital advertising platforms such as Google Ads, Meta Ads, TikTok Ads, Apple Search Ads, and Universal App Campaigns.
• Good understanding of attribution, tracking implementation, and performance measurement principles.
• Comfortable working with data, spreadsheets, and performance dashboards to extract insights.
• Experience running structured A/B tests and optimisation experiments.
• Proactive, hands‑on approach with strong execution skills and attention to detail.
• Fluency in English (Greek, Italian, or Spanish is a plus).
• Experience using AI‑powered platforms is considered a plus.

Required skills

• Google Ads
• Meta Ads
• Microsoft Ads
• Apple Search Ads
• TikTok Ads
• Universal App Campaigns
• Data analysis with spreadsheets
• Performance dashboards
• A/B testing
• AI‑powered platforms (optional)

What we offer

• Competitive compensation package.
• Equipment of your choice.
• Training and educational budget throughout the year.
• Collaborative and dynamic work environment.
• Great office space.
• Three additional days off on top of statutory annual leave.
• Exclusive coupons for personal ferry trips.
• Hybrid work policy with at least one office day per week for Athens‑based teams.
• Six weeks per year to work from any location of your choice.