Search Engine Optimisation Specialist

About the role

Digital Aesthetics is seeking a full‑time remote Search Engine Optimisation Specialist to support health‑ and beauty‑focused clients. The role involves driving organic visibility through keyword research, SEO audits, on‑page optimisation and ethical link‑building.

Key responsibilities

• Perform keyword research and develop targeted SEO strategies for client websites.
• Conduct comprehensive SEO audits to identify technical and content‑related issues.
• Implement on‑page SEO improvements, including meta tags, headings, internal linking and content optimisation.
• Monitor web analytics (Google Analytics, Google Search Console) and produce performance reports.
• Execute ethical link‑building and outreach campaigns to acquire high‑quality backlinks.
• Collaborate with account managers and content teams to align SEO initiatives with client marketing goals and regulatory requirements.

Required profile

• Strong keyword research skills and experience creating targeted SEO strategies.
• Hands‑on experience with on‑page SEO and technical audit processes.
• Proficiency with web analytics tools such as Google Analytics and Google Search Console.
• Familiarity with SEO platforms like SEMrush, Ahrefs or Moz.
• Excellent analytical, reporting and problem‑solving abilities.
• Effective communication and ability to work remotely with cross‑functional teams.
• Experience in health‑ and beauty or other regulated industries is a plus.
• Bachelor’s degree in Marketing, Communications, Business or equivalent practical experience.

Required skills

• Keyword research
• SEO audits
• On‑page SEO (meta tags, headings, internal linking, content optimisation)
• Ethical link‑building
• Google Analytics
• Google Search Console
• SEMrush, Ahrefs or Moz