Marketing Lead – Trade Markets (Orthopaedics)
Johnson & Johnson MedTech · Athènes
Περιγραφή θέσης
About the role
The Marketing Lead, Trade Markets is responsible for shaping and executing the marketing strategy for the DePuy Synthes orthopaedics portfolio across distributor‑led markets in Greece. The role translates global and regional strategies into locally relevant plans that drive sustainable growth, product adoption and improved patient outcomes.
Key responsibilities
- Develop and implement the trade‑market marketing strategy aligned with business priorities and local market needs.
- Partner with sales, commercial and distributor teams to identify opportunities, segment customers and create demand‑generation plans.
- Translate global value propositions into compliant, customer‑facing initiatives and product launch plans.
- Lead portfolio planning, lifecycle management and adoption programmes for orthopaedic solutions.
- Analyse market dynamics, procedure trends and competitor activity to uncover growth opportunities.
- Build marketing capabilities within distributor organisations and monitor execution against KPIs and compliance requirements.
Required profile
- Bachelor’s degree in Marketing, Business Administration or related field; MBA preferred.
- 6–8 years of progressive marketing, portfolio or product management experience in healthcare or medical‑device industry.
- Proven ability to develop strategic marketing plans, launch products and manage lifecycles.
- Strong analytical, communication and stakeholder‑management skills.
- Fluency in English and willingness to travel up to 20 %.
Required skills
- Advanced Analytics
- Brand Positioning Strategy
- Business Planning
- Coaching
- Commercial Awareness
- Cross‑Functional Collaboration
- Customer Intelligence
- Data Analysis
- Due Diligence
- Execution Focus
- Financial Analysis
- Industry Analysis
- Marketing Campaign Management
- Negotiation
- Process Improvements
- Program Management
- SAP Trade Promotion Management (TPM)
- Technical Credibility
- Trading Environment Knowledge
What we offer
- Base salary range €52,500 – €89,240 per year.
- Annual performance‑based bonus.
- Vacation days and parental leave.
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Johnson & Johnson MedTech
Athènes