Regional Field Sales Manager

About the role

The Regional Field Sales Manager enhances the effectiveness of the field sales team by providing the right tools and insight so that the team performs at a very high standard. The role combines internal communication with the field sales team and external communication with wholesalers to promote the company's products, and aims to expand the brand's presence in traditional and organised trade.

Key responsibilities

• Develop and execute the Field Sales Business Plan for the assigned territory and manage the KPIs of the Field Sales Team and Field Sales Agency
• Ensure KPI targets such as store coverage, distribution, additional store placements, cashier coolers and Perfect Execution are met, and that promotional plans run from day one
• Define the store universe covered by the team, enable it through active selling and the rotating coverage model, and plan and monitor the placement of POS materials and coolers
• Support the expansion of brand distribution across traditional and organised trade
• Make sure the team has the information and tools it needs, gather feedback on tool usage and audit data, and turn field insights into continuous improvements
• Manage the team: set clear expectations, give ongoing coaching and feedback, and help members achieve their objectives
• Keep the team informed on company updates, product launches, promotions and sales targets, and create sales collateral, presentations and sell sheets

Required profile

• 5 years' experience in field sales, preferably in the FMCG industry
• Bachelor's degree in a relevant field
• Excellent written and spoken English
• Proven track record of exceeding sales targets in competitive beverage or consumer goods markets
• Ability to build, motivate and develop high-performing teams, and to coach and give feedback
• Strategic thinking, resilience, adaptability and strong project management and organisational abilities