Marketing Lead – Trade Markets

About the role

The Marketing Lead, Trade Markets will shape and execute the marketing strategy for DePuy Synthes orthopaedics across distributor‑led markets in Greece. Reporting to regional leadership, you will translate global portfolio strategies into locally relevant plans that drive sustainable growth, product adoption and improved patient outcomes.

Key responsibilities

• Develop and implement the trade‑market marketing strategy aligned with business priorities and local market needs.
• Partner with sales, commercial and distributor teams to identify opportunities, segment priority customers and create demand‑generation plans for hospitals and healthcare professionals.
• Translate global clinical value propositions into compliant, customer‑facing initiatives.
• Lead portfolio planning, product launches, adoption programs and lifecycle management.
• Analyse market dynamics, procedure trends, competitor activity and access considerations to identify growth opportunities.
• Collaborate with professional education, health economics, regulatory, supply chain and finance to ensure compliant and effective execution.
• Build marketing capabilities within distributor organisations and monitor performance against KPIs.

Required profile

• Bachelor’s degree in Marketing, Business Administration or related field (Master’s/MBA preferred).
• 6–8 years progressive marketing, portfolio or product management experience in healthcare or medical‑device industry.
• Proven track record developing and executing strategic marketing plans, product launches and demand‑generation programs.
• Strong analytical ability to turn market and performance data into actionable priorities.
• Excellent communication and stakeholder‑management skills, with experience influencing cross‑functional teams.

Required skills

• Advanced Analytics
• Brand Positioning Strategy
• Business Planning
• Coaching
• Commercial Awareness
• Cross‑Functional Collaboration
• Customer Intelligence
• Data Analysis
• Due Diligence
• Execution Focus
• Financial Analysis
• Industry Analysis
• Marketing Campaign Management
• Negotiation
• Process Improvements
• Program Management
• SAP Trade Promotion Management (TPM)
• Technical Credibility
• Trading Environment Knowledge