Growth Marketing Specialist

About the role

Drive net‑new user acquisition for Hack The Box’s B2C platform by executing and optimizing scalable growth initiatives across creators, partnerships, paid/social campaigns, SEO, and other acquisition channels. Own day‑to‑day execution, experimentation, and performance tracking to identify repeatable growth opportunities and increase the volume and quality of new users.

Key responsibilities

• Own B2C acquisition campaigns across paid/social media, creators, partnerships, SEO and emerging growth opportunities.
• Manage the creator and influencer pipeline end‑to‑end, from outreach and briefs to negotiations, execution, budgeting and performance tracking.
• Develop and manage partnership and affiliate initiatives, including onboarding, communication, campaign coordination and ongoing performance monitoring.
• Plan, launch and evaluate growth experiments by developing hypotheses, defining KPIs, testing campaigns and identifying scalable acquisition opportunities.
• Collaborate with external performance agencies, providing direction on campaigns and creative requirements while monitoring execution and ROI.

Required profile

• 2+ years of experience in B2C growth, digital, performance or consumer marketing with a proven track record of driving user acquisition.
• Hands‑on experience executing multi‑channel acquisition campaigns and strong understanding of growth metrics such as CAC, conversion rates, ROI and attribution.
• Excellent copywriting and campaign development skills tailored to technical, cybersecurity‑curious and developer audiences.
• Strong analytical, organizational and execution abilities, capable of managing multiple initiatives independently.
• Technical curiosity about cybersecurity, SaaS or developer tools and comfort using AI‑driven productivity tools.

Required skills

• Google Analytics
• SEO tools
• Affiliate/creator management tools
• Reporting and dashboard tools
• Generative AI tools for campaign ideation and copywriting

What we offer

• Private health care and paid paternity leave.
• 25 annual leave days plus Summer Fridays.
• Free lunch, snacks and a €120 Ticket Restaurant allowance.
• Dedicated training and professional development budget.
• State‑of‑the‑art equipment (Mac, iPhone, mobile plan) and flexible work‑from‑home options.
• Annual childcare allowance and access to on‑site gym, Pilates, boxing and climbing classes.