Performance Marketing Specialist – CRM

About the role

efood, part of the Delivery Hero Group, is looking for a Performance Marketing Specialist for its CRM function. CRM is treated as a performance channel combining email, push notifications, SMS, in-app messages and in-product visibility, aimed at driving retention and some acquisition through onboarding and activation. The role works with 2.5M+ active users and follows the team's campaign planning, weekly reporting and test-execute-report-retest cycle.

Key responsibilities

• Own the full CRM campaign cycle: strategy, execution, reporting, evaluation and retesting, with fast, at-scale feedback.
• Choose the right mix of channels per user segment and apply a performance approach to budget allocation.
• Focus on incrementality: test whether vouchers are needed to move a segment, so incentive spend only goes where it changes behaviour.
• Cover all key user lifecycle stages: onboarding, activation, retention, reactivation and win-back.
• Define, track and report retention and business KPIs such as repeat purchase rate, D30/D90 retention and LTV, and turn results into business decisions.
• Own voucher-led incentives: sizing, targeting and budget, treating them as a lever to optimise.
• Plan, run and document A/B tests in CRM channels and take part in shared reporting and optimisation rituals.
• Present campaign results in business terms and work with the Business Intelligence team to refine segmentation and targeting.
• Take part in budget planning, research best practices and automations, and contribute ideas grounded in business impact.

Required profile

• Strong business acumen: reading campaign results as revenue, retention and LTV impact, not just engagement.
• Experience managing budget or incentive spend with a performance mindset.
• Familiarity with user retention and growth strategies across several channels, and segmentation to decide where to reach users.
• Experience with campaign analysis and reporting that drives decisions.
• Nice to have: previous performance marketing or CRM experience, CRM tools for mobile apps (e.g. Braze, HubSpot), and a Bachelor/MSc in CS, Mathematics, Engineering, Marketing or Business Administration.

Required skills

• A/B testing mindset
• Advanced Excel (pivot tables, budget/impact modelling)
• Nice to have: SQL, JavaScript, HTML/CSS basics and Liquid syntax

What we offer

• Remuneration package, ticket restaurant card, private medical and life insurance, and round-the-clock online mental health support.
• Online training platform, global mobility plan, pension plan and childcare allowance.
• In-house cafeteria, gym and free efood Pro subscription.