Marketing Lead – Trade Markets

About the role

The Marketing Lead, Trade Markets will shape and execute the marketing strategy for DePuy Synthes orthopaedics across distributor‑led markets in Greece. You will translate global portfolio strategies into locally relevant plans that drive growth, product adoption and better patient outcomes.

Key responsibilities

• Develop and implement the trade‑market marketing strategy aligned with business priorities and regional franchise plans.
• Partner with sales, commercial and distributor teams to identify opportunities, segment customers and create demand‑generation plans for hospitals and healthcare professionals.
• Translate global value propositions into compliant, locally relevant marketing initiatives.
• Lead portfolio planning, product launches, adoption programmes and lifecycle management.
• Analyse market dynamics, procedure trends and competitor activity to uncover growth opportunities.
• Collaborate with professional education, health economics, regulatory, supply chain and finance to ensure compliant execution.
• Build marketing capabilities within distributor organisations and monitor performance against KPIs.

Required profile

• Bachelor’s degree in Marketing, Business Administration or related field (Master’s/MBA preferred).
• 6–8 years of progressive marketing, portfolio or product management experience in healthcare or medical‑device industry.
• Proven track record of developing and executing strategic marketing plans, product launches and lifecycle management.
• Strong analytical, communication and stakeholder‑management skills.
• Fluency in English; willingness to travel up to 20% within the region.

Required skills

• Advanced Analytics
• Brand Positioning Strategy
• Business Planning
• Coaching
• Commercial Awareness
• Cross‑Functional Collaboration
• Customer Intelligence
• Data Analysis
• Due Diligence
• Execution Focus
• Financial Analysis
• Industry Analysis
• Marketing Campaign Management
• Negotiation
• Process Improvements
• Program Management
• SAP Trade Promotion Management (TPM)
• Technical Credibility
• Trading Environment Knowledge

What we offer

• Base salary €52,500 – €89,240 per year.
• Annual performance bonus.
• Comprehensive benefits package.
• Hybrid work model.