Senior Data Scientist – Marketing Mix Modeling

About the role

Join Satori Analytics as a Senior Data Scientist focused on Marketing Mix Modeling (MMM). You will work with leading global brands to quantify the impact of their marketing activities across online and offline channels, turning complex data into actionable growth strategies.

Key responsibilities

• Design, develop, and maintain MMMs that evaluate marketing effectiveness and optimize media spend.
• Analyze multi‑source datasets—including media, sales, pricing, promotions, distribution, macro‑economic and competitive data—to extract business insights.
• Build statistical and machine‑learning models for baseline sales decomposition, ad‑stock transformations, saturation curves, and incrementality measurement.
• Collaborate with marketing, analytics and business teams to define problems, set success criteria, and translate model results into clear business narratives.
• Create scalable data‑science pipelines for model development, monitoring, and deployment, and contribute to MLOps capabilities.
• Stay current with emerging econometric and statistical methods relevant to MMM.

Required profile

• Proven experience delivering at least two real‑world MMM or marketing‑effectiveness projects.
• Strong understanding of MMM methodologies and best practices.
• Background in FMCG, retail, telecommunications, e‑commerce, financial services or similar sectors.
• Bachelor’s degree in Mathematics, Statistics, Economics, Computer Science, Engineering, Physics or related field.

Required skills

• Adstock modeling
• Media saturation and response curves
• Incrementality measurement
• ROI and ROAS estimation
• Scenario planning and budget optimization
• Statistical modeling
• Machine‑learning techniques
• MLOps and data‑science pipeline development

What we offer

• Opportunity to shape data‑driven strategies for world‑leading brands.
• Collaborative environment with 100+ tech specialists.
• Exposure to diverse industries across South‑Eastern Europe and beyond.