Marketing Data Analyst/Scientist

About the role

Ferryscanner is an online search and booking engine for ferry tickets. As a Marketing Data Analyst/Scientist you will turn complex data into actionable insights to improve paid‑search performance and guide investment decisions.

Key responsibilities

• Analyse SEM and paid‑search performance across campaigns, markets, products, and other relevant dimensions.
• Partner closely with SEM Specialists to identify trends, opportunities, inefficiencies, and areas for optimisation.
• Use SQL and BigQuery to extract, transform, and analyse large datasets.
• Analyse GA4 data alongside advertising and business data to understand customer behaviour and marketing performance.
• Build and maintain datasets, reports, and dashboards that provide clear visibility into SEM performance and key KPIs.
• Develop forecasts and analytical models to support budget planning and performance expectations.
• Investigate performance fluctuations and identify the key drivers behind changes in metrics.
• Analyse the impact of campaign, bidding, budget, and targeting changes.
• Support experimentation and performance testing, helping the team measure results and understand what works and why.
• Translate complex analysis into clear, actionable recommendations for the SEM team and wider business.
• Identify opportunities to improve data quality, reporting processes, and SEM measurement.

Required profile

• At least 4 years proven experience as a Data Analyst, Marketing Analyst, Business Intelligence Analyst, or similar role, ideally within a performance‑driven, product‑led, marketplace, travel, or consumer technology business.
• Strong SQL skills, with hands‑on experience analysing large datasets.
• Good understanding of SEM/PPC, paid acquisition, and digital marketing metrics.
• Experience analysing Google Ads or other paid‑search data.
• Experience with Google Analytics 4 (GA4).
• Experience building dashboards and reports using tools such as Looker Studio, Power BI, Tableau, or equivalent.

Required skills

• SQL
• BigQuery
• Google Analytics 4 (GA4)
• Google Ads
• Looker Studio
• Power BI
• Tableau

What we offer

• Opportunity to shape and scale Ferryscanner’s data platform and AI foundations at a pivotal stage of growth.
• High‑impact role with direct influence on SEM performance, marketing investment, business decision‑making, and AI adoption.
• Collaborative, cross‑functional environment spanning Engineering, Product, Analytics, and Business teams.
• International team, continuous learning, and exposure to cutting‑edge data and AI technologies.
• Hybrid working model and additional annual leave days.