Head of Wholesale Sales Greece

About the role

Diageo is looking for an experienced, results-driven Head of Wholesale Sales to lead and accelerate growth of its Wholesale business across Greece. The role defines and executes the Wholesale channel strategy, leads a high-performing Sell-In team, builds long-term partnerships with key customers and delivers sustainable profitable growth. It is a strategic, cross-functional leadership role based in Athens.

Key responsibilities

• Define and execute the Wholesale channel strategy to drive sustainable growth and commercial performance.
• Build and strengthen strategic customer partnerships, leading key negotiations and business planning initiatives.
• Deliver sales, revenue, market share and profitability targets while maintaining strong financial discipline.
• Lead and develop a high-performing Wholesale team, fostering accountability and execution excellence.
• Collaborate cross-functionally to align channel priorities and optimise performance.
• Use market insights and data-driven recommendations to identify opportunities and support strategic decisions.

Required profile

• Bachelor's degree in Business Administration, Economics, Marketing, Finance or a related field; a Master's degree (MBA or equivalent) is a strong asset.
• Minimum 2-3 years of experience in the Wholesale channel with a proven understanding of the Greek Wholesale landscape.
• Previous experience leading sales teams and managing senior customer relationships.
• Demonstrated success in developing and executing commercial strategies.
• Experience in cross-functional and matrix organisations.

Required skills

• Financial analysis, P&L management, forecasting and trade investment optimisation.
• Strong negotiation and influencing capabilities.
• Analytical and problem-solving skills.